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The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall Mc Luhan.The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").In many countries, including the United States, television campaign advertisements are considered while some countries, such as Norway, completely ban political advertisements.The first official, paid television advertisement was broadcast in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.Advertising revenue provides a significant portion of the funding for most privately owned television networks.

Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags that appear in films, television shows, magazines, comics, or literature.The first TV ad broadcast in the UK went to air on ITV on September 22, 1955, advertising Gibbs SR toothpaste.The first TV ad broadcast in Asia appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko); it also displayed a clock with the current time.The second is the process of TV Advertising Delivery and usually incorporates the involvement of a Post-production House, a Media agency, Advertising Distribution Specialists and the end-goal, the broadcasters.It is important to choose a television production company and advertising agency with pertinent expertise in these two areas, and it is preferable to choose an agency that both produces advertisements and places air time, because expertise in broadcast quality production and broadcast standards is vital to gaining the advertisement's acceptance by the networks.

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